Climate Change - We care!

Here at SWD we are passionate about the future of our planet. We are doing our part by offsetting our carbon footprint. Here's how.

We offset our carbon footprint via Ecologi


  • PROJECT - timespan


we DON'T miss deadlines

Responsive design?

..We've got you covered

Responsive Apple Devices


It's Flexible & You're in control

Changes to custom programming can be made to accommodate a growing business or to reflect customer requirements. It's adaptable.

No limits

Having your own system allows you to create what you want to suit the job. From the onset, you can create as many integrations as you need to fit into current processes, software or working practices. It's an investment.

Because bespoke is BEST of course!

Jobs can be automated to cut down on repetitive tasks, freeing up your time. You can use the system for as many employees as you need. You decide if it needs extra features or amends.

It's unique

Bespoke systems are unique as it is made for your business requirements. If your web system is to be used by customers, it also gives you an edge over competitors as you have a product dedicated to them and your processes.


"SWD was recommended to us by our previous website designer. We were a small but rapidly growing business & needed a CRM system so we could keep track of our customer data, sales enquiries, jobs & projects. Ross and his team were very thorough and worked closely with us to create a bespoke system that worked for us at the time and could grow with us. 2 years later and our system has been developed exactly to our needs and continues to be updated as we require it.

They have offered outstanding service along with advice and technical help. With their efficient and reliable service it has certainly helped our business to grow.

We really appreciate all that you do for us!"

Niki Taylor
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NRWell Testimonial
Hyybab Testimonial

"I would like to express my sincere thanks for the hard work, patience, and sheer professionalism you have shown in developing and delivering a bespoke platform and accompanying website to support our virtual tour business.

Ross, I have worked with many developers over the years and none have ever come close to you in terms of diligence, dedication, and desire to get the right result for the client. You totally 'get it' and the results you have achieved have played a significant contribution to the early success of Hyybab.

Thank you so much for all your support."

Leo Lloyd
Hyybab Ltd

"I have been working with Ross for almost 20 years, since we hired him to write a piece of software for us (after trying numerous, very expensive, off the shelf systems that didn’t meet our needs). The service offered has always been exemplary - SWD have a can do attitude and are realistic about both time and budget. Ross cannot do enough for you and twenty years later I view SWD as an extension of our team. They have been intrinsic to the development of our business and have taken the time to get to know us, our clients and our requirements. If you have a need for bespoke software and online systems I would not hesitate to recommend Ross and his team - I guarantee they will unearth efficiencies."

Matt Fillingham
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Synergy Testimonial


we know our STUFF!

We have some very talented individuals. Our coding skills range from HTML, CSS, PHP, JAVA, MsSQL, MySQL even older programming languages like Visual Fox Pro.

We can create business advertising websites both small and large that make your business STAND OUT and give that edge over your competitors.

We love Databases! - Geeky I know, but with our skills utilising MySQL and MsSQL engines we can achieve superfast data retrieval. This combined with our experience building complex data-environments we can craft large-scale projects such as scalable Management Systems.

Need to sell online? We can build an E-commerce solution that not only looks greats and showcases your products backed up with SEO friendly content, but has a great easy-to-use admin control panel too!

Need to bridge the gap between desktop apps and the web? We can offer bespoke website portals that save time and offer out of work hours solutions.

App Sample

are websites all you DO?

nope! we DO a lot more - Hosting, Offsite Backup solutions, I.T Support and even supply of Servers and Hardware.

Server anyone? We offer on-premise new & refurbished server replacements and upgrades. On top of this we can also supply desktop / workstation upgrades or replacements.

REBOOT not working for you? We can be on hand to help! We offer desktop and server I.T support packages at competitive rates.

Need a cable BOOST? We can supply and install office network re-wires with super fast Gigabit Cat6 or higher cabling.

Need to move to the Cloud? We are part of the Microsoft Partner network. We offer Cloud Office 365 services, including migration.

App Sample

work, work...WORK!

With over 20 years in business we've done our fair share of projects.

Yours could be next!
Contact us


Below are the most common questions we get asked. If you have any others then please contact us.

Do you need to rob a bank to afford our services?

Nope! We are very competitive. As we DO bespoke we initially have to work with you to understand the project in full so we can provide a free no obligation estimate.

Furthermore via our selected referral partner, you may be applicable for low-rate finance by working with us.

Via our selected referral partner, you may be applicable for low-rate finance by working with us. Commercial Finance is available on projects with term length ranging from 12-36 months. Please contact us if you’d like further details and for credit rate indication.


Very difficult to answer for us, all projects are different, when we provide a proposal we will estimate the project timescale. We do have re-usable code libraries that we've produced over the years so we can utilise these to develop systems fast.

In most cases we'd require a project brief. This will allow us to quickly understand the requirements and goals of the project.

We are a SME and with 20+ years of experience and specialists in key areas we offer a multitude of services. We are BIG enough to make an IMPACT but small enough to CARE and offer the personal service that everyone wants!

Nope not at all! Of course we know the techy lingo, but we will talk plain English so that everyone has a clear understanding of the project.

We are based in Burton-on-Trent and cover the UK - many of our clients are in the Midlands, including Birmingham, Lichfield, Tamworth, Derby, Sutton Coldfield and surrounding areas, but we can supply and support across the UK.

Are your sites SEO Friendly ?

Yes, when creating a new site we follow the current guidelines from Google and Microsoft so you get the best results!

NO! There are plenty of companies offering template sites or DIY site builders (WIX / Wordpress etc). This is not us, and not what we offer. We feel that creating a bespoke site gives you get a better product - faster to load, more engaging, better designed and targeted to your customers.

That said though we do host and maintain WordPress sites for clients, and if a client is familiar with WordPress and wishes to use this platform but still have a new website, we can apply bespoke coding making a hybrid website.

Yes of course! We do offer UK hosting solutions, but if you have it already that's fine we can check out your current hosting package and see if it's suitable - generally the coding platforms we use are compatible with most standard hosting providers.

We are currently working with selected partners to offer this a solution for our clients. We project manage and ensure that our clients are well looked after and understand the benefits of SEO. We provide guidance on CPC (cost-per-click) packages also that are fed via Google and Microsoft. This keeps our clients informed on the website marketing options available to them so your site is found on the search engines.

Yes! Desktop software is by no means dead, many clients have applications that run locally on the PC and link to a central server and we still offer this service. That said, web applications can offer an enhanced user interface (UI) and experience (UX) as well as be multi-platform of Windows, Apple and Android. We assess each project and make recommendations based on the use of the project to see which option is better for our clients.

Yes! We can assess the current software and in most cases we can offer a migration path to create a new website app and migrate the data across.

Yes! if you have an older software application written in VFP (Visual FoxPro) then we're the experts. We still have the skills to alter your existing program providing you have the source code. Or alternatively offer a migration solution to a newer web based platform.

Click here to find out more.

Do you do I.T support contracts?

Yes! we can look after both new and used equipment, and offer email, telephone, remote and onsite support. We would assess your current equipment, any potential issues you're currently having and provide a quotation to get things sorted and cover encase of issues in the future.

Our support hours are alongside our standard business hours of Monday-Friday 9am to 5pm.

Yes we can! As we know which components marry and work well together we can assess the requirements of the user and provide a quotation of a custom build PC or server to suit.

Indeed we do! We assess the I.T needs of the business and review the current and future server requirements. As cloud servers offer a cost-effective solution, we can provide alternatives to on-premises equipment also.

Yes! As with our UK hosting packages, we can offer Dedicated or Virtual Servers for clients with varying specs and monthly cost. This can be a cost-effective alternative to on-premise servers.

Yes of course! Your data security and protection is paramount. We offer UK cloud backup solutions that are GDPR compliant. The data is automatically encrypted and sent off-site on a daily schedule to a UK data centre. Data retention policies can be applied to keep revisions of your data to recover from previous file versions. This is a managed service so it's not something you need to monitor giving you one less headache. To find out more - click here


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