Climate Change - We care!

Here at SWD we are passionate about the future of our planet. We are doing our part by offsetting our carbon footprint. Here's how.

We offset our carbon footprint via Ecologi



Company Director Ross Redfern heads up a small web design and development team together with his wife Kerry from our head office in Burton-on-Trent. With over 20 years' experience in business Ross a "coder" by trade has led his team to deliver hundreds of successful projects to SME's across the UK and further afield.

SWD pride themselves on high quailty and personal customer service, outstanding attention to detail and continual strive to push the boundaries. This has helped SWD to thrive and as Ross says...

SWD Director


We care about our planet and climate change - find out how our business is offsetting our carbon footprint to become carbon neutral. Read more

We offset our carbon footprint via Ecologi

"I have been working with Ross for almost 20 years, since we hired him to write a piece of software for us (after trying numerous, very expensive, off the shelf systems that didn’t meet our needs). The service offered has always been exemplary - SWD have a can do attitude and are realistic about both time and budget. Ross cannot do enough for you and twenty years later I view SWD as an extension of our team. They have been intrinsic to the development of our business and have taken the time to get to know us, our clients and our requirements. If you have a need for bespoke software and online systems I would not hesitate to recommend Ross and his team - I guarantee they will unearth efficiencies."

Matt Fillingham
Customer Testimonial
Customer Testimonial

"SWD have done a brilliant job developing our software; it has hugely improved the way our business is run at every level. The software continues to grow and develop which allows us to keep up with the needs of our customers. They really understand our business and interprets our needs when further developments and improvements are requested. Their responsiveness is excellent and is always contactable should we need support. We look forward to continue working with Ross and his team in the future.."

Cavendish Park

"SWD was recommended to us by our previous website designer. We were a small but rapidly growing business & needed a CRM system so we could keep track of our customer data, sales enquiries, jobs & projects. Ross and his team were very thorough and worked closely with us to create a bespoke system that worked for us at the time and could grow with us. 2 years later and our system has been developed exactly to our needs and continues to be updated as we require it.

They have offered outstanding service along with advice and technical help. With their efficient and reliable service it has certainly helped our business to grow.

We really appreciate all that you do for us!

Niki Taylor
Customer Testimonial


Web systems can allow access 24/7

work, work...WORK!

With nearly 20 years in business we've done our fair share of projects.

Yours could be next!
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Below we’ve the most common questions we get asked? If you have any others then please contact us.

Do you need to rob a bank to afford your services?

Nope! We are very competitive on our prices. As we DO bespoke we initially have to work with you to understand the project in full so we can provide a free no obligation quote.

Very difficult to answer for us, all projects are different, when we provide a quotation we will estimate the project timescale. We do have re-usable code libraries that we've produced over the years so we can utilise these to develop systems fast.

We are a relatively small company, there's less than 10 of us, but with specialists in key areas we can still offer a multitude of services. Big enough to make an IMPACT but small enough to CARE and offer the personal service that everyone wants!

Nope not at all! Of course we know the techy lingo, but we will talk plain English so that everyone has a clear understanding of the project.

We are based in Burton-on-Trent and cover England and Wales, most of our clients are in the Midlands. Including Lichfield, Tamworth, Derby, Sutton Coldfield, Birmingham and surrounding areas.

Are your sites SEO Friendly ?

Yes, when creating a new site we follow the current guidelines from Google and Microsoft so you get the best results!

NO! There are plenty of companies offering template sites or DIY site builders (WIX / Wordpress etc). This is not us, and not what we offer. We feel that creating a bespoke site gives you get a better product - faster to load, better designed and targeted to your customers.

Yes of course! We do offer hosting solutions, but if you have it already that's fine we can check out your current hosting package and see if it's suitable - generally the coding platforms we use are compatible with most standard hosting providers.

Yes! Desktop software is by no means dead, many clients have applications that run locally on the PC and link to a central server and we still offer this service. That said, web applications can offer an enhanced user interface (UI) and experience (UX) as well as be multi-platform of Windows, Apple and Android. We assess each project and make recommendations based on the use of the project to see which option is better for our clients.

Yes! We can assess the current system and in most cases we can offer a migration path to create a new website app and migrate the data across.

Yes! if you have an older software application written in VFP (Visual FoxPro) then we're the experts. We still have the skills to alter your existing program providing you have the source code. Or alternatively offer a migration solution to a newer web based platform.

Do you do I.T support contracts?

Yes! we can look after both new and used equipment, and offer email, telephone, remote and onsite support. We would assess your current equipment, any potential issues you're currently having and provide a quotation to get things sorted and cover encase of issues in the future.

Our support hours are alongside our standard business hours of Monday-Friday 9am to 5pm.

Indeed we do! As we know which components marry and work well together we can assess the requirements of the user and provide a quotation of a custom build PC or server to suit.


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