Climate Change - We care!

Here at SWD we are passionate about the future of our planet. We are doing our part by offsetting our carbon footprint. Here's how.

We offset our carbon footprint via Ecologi


Responsive design?

..We've got you covered

Responsive Apple Devices


Advertising site / Web presence

Looking for something unique? Want to standout from the crowd? Our websites engage with standout images and immersive content with a key focus on user-friendliness all aimed to capture and keep the attention of the visitor. We work with you at each stage and truly offer a bespoke solution from start to finish.


Selling online? E-commerce solutions need to offer your products in a clear and concise manner with rich product descriptions backed up with SEO friendly content. We partner with a few selected cart system providers that we trust can offer a reliable platform that's feature rich and that we are able to customise to our own client's requirements. This can be a cost-effective solution for most, however we can also develop completely bespoke e-commerce solutions for clients wanting complete design control, features and potential of linking to other software you may have.

Management / Portals

Need to bridge the gap between desktop apps and websites? We can offer bespoke website portals that save time and offer out of work hours solutions. Alternatively, we can entire create bespoke Management systems that do it all, all your data in one place - in one system, sounds good doesn't it!

"On behalf of Owen and I and all the trustees of SmileForJoel we would like to personally thank Ross and SWD for designing Smile For Joel a wonderful and professional new website to celebrate our 3rd Birthday.

After discussing the idea of a new website, Ross was given a blank page to design and build a new one which would enhance our charity. The only request given was to keep within our colour schemes purple and teal. Ross then gave up his own time to be spend weeks building this amazing new interactive platform and new shop.

The trustees and I were absolutely delighted with the finished product, its modern look and feel and the user friendly menu is amazing. 

I would also like to share some special feedback:

Emma Kinder - Victim Support Regional Case Manager
The new website is amazing, professional but warm. It feels like the charity all the way through and when families go to the site they will feel that too

Marcus O’Shea - Met Police TPHQ Counter Terrorism
“I was impressed immediately by the landing page. The imagery is very eye catching and very interactive feel with the site copy appearing from different directions whilst scrolling, we look forward to sharing more of our development”

Ross we cannot thank you enough, you truly have made our website come alive.
The words ’Thank You’ will never seem enough."

Suzy & Owen Richards
Smile for Joel
Read Case Study
SmileForJoel Customer Testimonial
Pickalock Customer Testimonial

"SWD took time to pick our old site apart, "sorting the wheat from the chaff" as they say and liaising with us every step of the way to make sure he had all the key facts that he needed to build a bespoke website which would best represent our Company, what we are about, the services we provide and appeal to potential Customers visiting it.

Nothing was too much trouble, we were sent links to view the draft pages and kept up to date with the progress of each stage with the opportunity to make any changes along the way.

We are over the moon with the end result and it goes without saying that we would highly recommend Ross and SWD to any Business who are either starting up or looking to update their existing website."

Tracy Harris

"We teamed up with SWD to design our new brand and website. We didn’t really know what we required for a new look, user friendly website but SWD made the whole process very easy for us.

After just a couple of short meetings to discuss a few options and to find out a bit more about our changing business, SWD came back to us with a website that we are really pleased with – it could not have been more straightforward.

Anyone considering designing a new website should definitely get in touch with SWD – you won’t be disappointed!!"

Read Case Study
React4u Customer Testimonial


When taking on a Web Design Project we go through many stages to reach the end goal. Projects both big and small we give the same care and attention to them all - We deliver your project on-brief and hopefully exceed your expectations.

Project Stages:

After the project is delivered we're still there - if you need us.

With our aftercare service we will support you with the completed project, we don't just disappear on to the next. We believe in building great long-term relationships with clients so if you need us to make changes in the future or add additional pages - we're here.

work, work...WORK!

With over 20 years in business we've done our fair share of projects.

Yours could be next!
Contact us


Below are the most common questions we get asked. If you have any others then please contact us.

Do you need to rob a bank to afford our services?

Nope! We are very competitive. As we DO bespoke we initially have to work with you to understand the project in full so we can provide a free no obligation estimate.

Furthermore via our selected referral partner, you may be applicable for low-rate finance by working with us.

Via our selected referral partner, you may be applicable for low-rate finance by working with us. Commercial Finance is available on projects with term length ranging from 12-36 months. Please contact us if you’d like further details and for credit rate indication.


Very difficult to answer for us, all projects are different, when we provide a proposal we will estimate the project timescale. We do have re-usable code libraries that we've produced over the years so we can utilise these to develop systems fast.

In most cases we'd require a project brief. This will allow us to quickly understand the requirements and goals of the project.

We are a SME and with 20+ years of experience and specialists in key areas we offer a multitude of services. We are BIG enough to make an IMPACT but small enough to CARE and offer the personal service that everyone wants!

Nope not at all! Of course we know the techy lingo, but we will talk plain English so that everyone has a clear understanding of the project.

We are based in Burton-on-Trent and cover the UK - many of our clients are in the Midlands, including Birmingham, Lichfield, Tamworth, Derby, Sutton Coldfield and surrounding areas, but we can supply and support across the UK.

Are your sites SEO Friendly ?

Yes, when creating a new site we follow the current guidelines from Google and Microsoft so you get the best results!

NO! There are plenty of companies offering template sites or DIY site builders (WIX / Wordpress etc). This is not us, and not what we offer. We feel that creating a bespoke site gives you get a better product - faster to load, more engaging, better designed and targeted to your customers.

That said though we do host and maintain WordPress sites for clients, and if a client is familiar with WordPress and wishes to use this platform but still have a new website, we can apply bespoke coding making a hybrid website.

Yes of course! We do offer UK hosting solutions, but if you have it already that's fine we can check out your current hosting package and see if it's suitable - generally the coding platforms we use are compatible with most standard hosting providers.

We are currently working with selected partners to offer this a solution for our clients. We project manage and ensure that our clients are well looked after and understand the benefits of SEO. We provide guidance on CPC (cost-per-click) packages also that are fed via Google and Microsoft. This keeps our clients informed on the website marketing options available to them so your site is found on the search engines.

Yes! Desktop software is by no means dead, many clients have applications that run locally on the PC and link to a central server and we still offer this service. That said, web applications can offer an enhanced user interface (UI) and experience (UX) as well as be multi-platform of Windows, Apple and Android. We assess each project and make recommendations based on the use of the project to see which option is better for our clients.

Yes! We can assess the current software and in most cases we can offer a migration path to create a new website app and migrate the data across.

Yes! if you have an older software application written in VFP (Visual FoxPro) then we're the experts. We still have the skills to alter your existing program providing you have the source code. Or alternatively offer a migration solution to a newer web based platform.

Click here to find out more.

Do you do I.T support contracts?

Yes! we can look after both new and used equipment, and offer email, telephone, remote and onsite support. We would assess your current equipment, any potential issues you're currently having and provide a quotation to get things sorted and cover encase of issues in the future.

Our support hours are alongside our standard business hours of Monday-Friday 9am to 5pm.

Yes we can! As we know which components marry and work well together we can assess the requirements of the user and provide a quotation of a custom build PC or server to suit.

Indeed we do! We assess the I.T needs of the business and review the current and future server requirements. As cloud servers offer a cost-effective solution, we can provide alternatives to on-premises equipment also.

Yes! As with our UK hosting packages, we can offer Dedicated or Virtual Servers for clients with varying specs and monthly cost. This can be a cost-effective alternative to on-premise servers.

Yes of course! Your data security and protection is paramount. We offer UK cloud backup solutions that are GDPR compliant. The data is automatically encrypted and sent off-site on a daily schedule to a UK data centre. Data retention policies can be applied to keep revisions of your data to recover from previous file versions. This is a managed service so it's not something you need to monitor giving you one less headache. To find out more - click here


Proudly supporting our chosen local charity.

Proudly Supporting Smile For Joel

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