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The SmileForJoel charity supports families who are victims of murder and terrorism.

SmileForJoel aim's to support families and raise awareness in three strands...

1. To provide support for families affected by murder and terrorism - #makingsmiles
2. To raise awareness to travel safety abroad - #safetybeforeasale
3. To promote and support the UK's counter terrorism strategy, Prevent

Together wE Achieve More.

The Project

Project Timescale: 2 months

Project Services:
Web Development Web Design & E-commerce Web Hosting

SmileForJoel required an updated website new a new fresh look and modern features.

Our bespoke solution provided a new structure to the website making pages easier to read, and with focus on helping and supporting the charity and its events and telling the story on why SmileForJoel was formed.

We have created a bespoke events management system to easily update and display not only new and up-coming events, but also with a path to booking through the SmileForJoel shop.

The e-commerce platform we have embedded seamlessly into the website giving visitors access to purchase merchandise for events and to help the charity fund raise.

It was an absolute pleasure working with truly inspirational founders Suzy and Owen Richards on this project.

The project included the following: -

Bespoke website design
Event management system
Custom animation effects
Embedded e-commerce platform with custom styling
Google maps API for event locations
Web Hosting


"On behalf of Owen and I and all the trustees of SmileForJoel we would like to personally thank Ross and SWD for designing Smile For Joel a wonderful and professional new website to celebrate our 3rd Birthday.

After discussing the idea of a new website, Ross was given a blank page to design and build a new one which would enhance our charity. The only request given was to keep within our colour schemes purple and teal. Ross then gave up his own time to be spend weeks building this amazing new interactive platform and new shop.

The trustees and I were absolutely delighted with the finished product, its modern look and feel and the user friendly menu is amazing. 

I would also like to share some special feedback:

Emma Kinder - Victim Support Regional Case Manager
The new website is amazing, professional but warm. It feels like the charity all the way through and when families go to the site they will feel that too

Marcus O’Shea - Met Police TPHQ Counter Terrorism
“I was impressed immediately by the landing page. The imagery is very eye catching and very interactive feel with the site copy appearing from different directions whilst scrolling, we look forward to sharing more of our development”

Ross we cannot thank you enough, you truly have made our website come alive.
The words ’Thank You’ will never seem enough."

Suzy & Owen Richards
SmileForJoel Testimonial
Interested in something similar?

With more than 20 years in business and hundreds of projects completed we have a proven track record on delivering projects large and small, we'd be happy to review your project requirements and provide an estimate.


Below are the most common questions we get asked. If you have any others then please contact us.

Do you need to rob a bank to afford our services?

Nope! We are very competitive. As we DO bespoke we initially have to work with you to understand the project in full so we can provide a free no obligation estimate.

Furthermore via our selected referral partner, you may be applicable for low-rate finance by working with us.

Via our selected referral partner, you may be applicable for low-rate finance by working with us. Commercial Finance is available on projects with term length ranging from 12-36 months. Please contact us if you’d like further details and for credit rate indication.


Very difficult to answer for us, all projects are different, when we provide a proposal we will estimate the project timescale. We do have re-usable code libraries that we've produced over the years so we can utilise these to develop systems fast.

In most cases we'd require a project brief. This will allow us to quickly understand the requirements and goals of the project.

We are a SME and with 20+ years of experience and specialists in key areas we offer a multitude of services. We are BIG enough to make an IMPACT but small enough to CARE and offer the personal service that everyone wants!

Nope not at all! Of course we know the techy lingo, but we will talk plain English so that everyone has a clear understanding of the project.

We are based in Burton-on-Trent and cover the UK - many of our clients are in the Midlands, including Birmingham, Lichfield, Tamworth, Derby, Sutton Coldfield and surrounding areas, but we can supply and support across the UK.

Are your sites SEO Friendly ?

Yes, when creating a new site we follow the current guidelines from Google and Microsoft so you get the best results!

NO! There are plenty of companies offering template sites or DIY site builders (WIX / Wordpress etc). This is not us, and not what we offer. We feel that creating a bespoke site gives you get a better product - faster to load, more engaging, better designed and targeted to your customers.

That said though we do host and maintain WordPress sites for clients, and if a client is familiar with WordPress and wishes to use this platform but still have a new website, we can apply bespoke coding making a hybrid website.

Yes of course! We do offer UK hosting solutions, but if you have it already that's fine we can check out your current hosting package and see if it's suitable - generally the coding platforms we use are compatible with most standard hosting providers.

We are currently working with selected partners to offer this a solution for our clients. We project manage and ensure that our clients are well looked after and understand the benefits of SEO. We provide guidance on CPC (cost-per-click) packages also that are fed via Google and Microsoft. This keeps our clients informed on the website marketing options available to them so your site is found on the search engines.

Yes! Desktop software is by no means dead, many clients have applications that run locally on the PC and link to a central server and we still offer this service. That said, web applications can offer an enhanced user interface (UI) and experience (UX) as well as be multi-platform of Windows, Apple and Android. We assess each project and make recommendations based on the use of the project to see which option is better for our clients.

Yes! We can assess the current software and in most cases we can offer a migration path to create a new website app and migrate the data across.

Yes! if you have an older software application written in VFP (Visual FoxPro) then we're the experts. We still have the skills to alter your existing program providing you have the source code. Or alternatively offer a migration solution to a newer web based platform.

Click here to find out more.

Do you do I.T support contracts?

Yes! we can look after both new and used equipment, and offer email, telephone, remote and onsite support. We would assess your current equipment, any potential issues you're currently having and provide a quotation to get things sorted and cover encase of issues in the future.

Our support hours are alongside our standard business hours of Monday-Friday 9am to 5pm.

Yes we can! As we know which components marry and work well together we can assess the requirements of the user and provide a quotation of a custom build PC or server to suit.

Indeed we do! We assess the I.T needs of the business and review the current and future server requirements. As cloud servers offer a cost-effective solution, we can provide alternatives to on-premises equipment also.

Yes! As with our UK hosting packages, we can offer Dedicated or Virtual Servers for clients with varying specs and monthly cost. This can be a cost-effective alternative to on-premise servers.

Yes of course! Your data security and protection is paramount. We offer UK cloud backup solutions that are GDPR compliant. The data is automatically encrypted and sent off-site on a daily schedule to a UK data centre. Data retention policies can be applied to keep revisions of your data to recover from previous file versions. This is a managed service so it's not something you need to monitor giving you one less headache. To find out more - click here


Proudly supporting our chosen local charity.

Proudly Supporting Smile For Joel

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